Strength in Numbers: How Our Customers Win

Since the beginning of time, there have been documented examples of strength in numbers. Early humans hunted in groups for food, packs of animals banning together, all for the sake of support, endurance and survival. While our focus today won’t be on meeting basic needs or roughing it for survival, there’s still a tangible strength gained when people come together for a common cause. A rallying cry of “We win as one.” 

This idea of strength in numbers is also at the forefront of mergers and acquisitions. The idea that separate brands and entities can unify, pool resources, and scale their collective impact drives many M&A decisions. Arguably, the most important component of any merger is the customer. Your business might be stronger, but that strength is critically dependent on how the union is received by and supports our most important assets, our customers. 

From increasing product variety and innovation to expanding our leverage and scale, we share how ‘Strength in Numbers’ means our customers win.

At Wheels, here is how we’re ensuring our customers win in the middle of a merger and rebrand. 

• We’re increasing product variety and innovation.

One of the primary advantages of this merger for our customers is enhanced product variety and innovation. As we formally bring three brands together as one, we’re bringing diverse product lines, services, and expertise to the table. We’re also creating a more comprehensive suite of offerings, catering to a broader range of customer needs. At Wheels, innovation is the cornerstone of our offerings. Our customers benefit from Wheels’ strong, established reputation for exceptional service, Donlen’s dynamic creativity, and LeasePlan’s innovation and passion. Together, these things provide our customers with access to best-in-class fleet management and mobility solutions.

• We’re enhancing the customer experience.

Our customers will also benefit from streamlined operations and increased overall efficiency. With the added resources and personnel – 1,900 employees and counting – customers will benefit from smoother order processing and improved issue resolution thanks to our larger, more well-rounded teams. By devoting additional resources to exceptional customer service and experiences, we’re fostering stronger relationships and building customer loyalty. 

• We’re expanding our leverage and scale. 

Another area our customers stand to win in this merger is expanded reach and access. The new Wheels is a corporate fleet mobility leader with greater scale, enhanced investment capacity and differentiated capabilities to better serve clients globally. Our combined company has $7 billion in assets in the US and Canada, more than 100 Fortune 500 clients and serves customers in 59 countries worldwide. By pooling our resources and strengths, we’re opening the door for more purchasing power, expanded networks and territories, and broadening access to our products and support.

• We’re prioritizing reporting and benchmarking.

Lastly, mergers mean more assets, resources, and data at our customers’ disposal. At Wheels, we now have more than 800K vehicles under management. This growth means we have more access to operational data that can inform better benchmarking and reporting for our customers. On the flip side, customers gain access to better business insights to help their businesses perform optimally.

As with any change, we are actively managing several moving parts while assessing how we can continue bringing the most value to our customers beyond these more immediate changes. We’re eager to continue the rollout of this new brand, highlight our combined capabilities and show our customers that we have the strength, scale and stability to propel their businesses further than ever before. Backed by our strength in numbers, we’ll power your potential, vision, and business. Together, let’s go far.